A store that exists to be measured

Webclat Goods is a demonstration property operated by Webclat, a data engineering studio. The merchandise is fictional, the checkout is simulated, and no payment is ever taken.

Why a shop

Measurement work is hard to show. Describing an event taxonomy in a slide is not the same as watching one fire. A storefront produces the richest, most familiar event stream there is: browse, search, add to cart, check out, purchase. It gives a measurement stack something honest to measure.

What is real

• The event taxonomy, which follows the Segment V2 Ecommerce Spec.
• Runtime schema validation on every event, with the verdict shown per event.
• Region-scoped consent, honoured before anything is dispatched.
• The tracking plan version stamped into every payload.

What is not

• The products. None of them exist.
• The checkout. No card field is rendered anywhere in the flow.
• Any figure presented as a client outcome. There are none on this property.

The tracking plan page shows every event as it happens.