An agency grading its own campaign has an obvious incentive to look good. We run an independent, read-only audit of your store's tracking and reconcile every platform's claimed conversions against your Shopify order ledger - a conversion tracking audit - so the agency's report gets checked against a source they don't control.
The situation
The monthly report says the campaign performed well. The dashboards behind that claim were set up and are read by the same team being judged on the results. You have no independent way to check whether the story the report tells matches what actually shipped.
The pain
The people grading the campaign's performance are the same people who ran it, and the incentive to present a favorable number is obvious even when nobody is acting in bad faith. Renewal decisions end up made on a scorecard with no outside check.
What we implement
We run an independent, read-only audit of your store's tracking and reconcile every platform's claimed conversions against your Shopify order ledger - a conversion tracking audit - so the agency's report gets checked against a source they don't control and can't shape.
What you get
- A provable, independent posture that doesn't require taking the agency's report on faith.
- A vendor conversation grounded in numbers neither side can spin, agency or in-house team alike.
- Contract renewals decided on reconciled results, not the agency's own scorecard.
The end-customer benefit is indirect: budget freed from spend the audit shows isn't earning its keep goes toward the experience customers actually notice, instead of funding a campaign that only looks good on paper.
Illustrative, not a measured result: a brand renewing an agency contract based on the agency's reported ROAS might find, once independently reconciled, the real number is meaningfully lower - or, just as usefully, confirmed and worth the renewal either way. This is a scenario meant to show the shape of the outcome, not a client figure.